What is programmatic SEO?

Programmatic SEO refers to the automated creation of large numbers of targeted web pages to rank for specific keywords and drive organic search traffic.

What is programmatic SEO?

Recommended Reading and Getting Started Guide

Read this overview.

Programmatic SEO, Explained for Beginners

Review how Zapier structured their app directory, with detailed generated pages and lots of inter-linking.

Explore All Apps | Zapier

1. Analyze your content and general SEO recommendations to answer the following questions:

   • What long-tail keywords can I target?
   • What should my page titles look like?
   • What is the general structure of each page?
   • How can I inter-link my content?
   • How do I create a browse-able directory of content?
   • What should my URL structure look like?
   • Can I generate server-side HTML for super fast loading?

2. Create and publish a sample page

   • [ ] Keyword rich title

   How to Write Title Tags for SEO

   • [ ] Keyword rich meta description

   How to Write the Perfect Meta Description

   • [ ] H1 tag closely matches head title

   What is an H1 Tag? SEO Best Practices

3. Analyze it with Page Speed Insights, and optimize page speed for mobile-first indexing

4. Generate your individual content pages

5. Generate your browse-able directory pages (analyze & optimize these with Page Speed too)

6. Create a robots.txt file

7. Generate and submit a XML Sitemap

8. Setup Google Search Console

9. Setup Bing Webmaster Tools - Bing’s search index & APIs power many alternative search engines, such as duckduckgo

10. Use a tool like ahrefs for continuous improvement

<aside> 🔗 Get the template at https://streamhacker.notion.site/Programmatic-SEO-caf0f5957c9248cb99a9c10e0112cc9a

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